Marketing
December 27, 2018
Chanel continues to incorporate digital tactics to in-store experiences. Image credit: Chanel
By Staff reports
Luxury brands' campaigns today are rarely centered on a single channel as they work to reach consumers who are adept at constantly using multiple platforms.
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","iv":"8765e3c827506e986e044cfa462524d7","s":"a243777ecea49d21"}
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