Marketing
December 24, 2018
Santa gets a new look in Audi's film. Image credit: Audi
By Staff reports
Luxury marketers mixed reality and fantasy in holiday efforts that modernized the season's traditional themes.
{"ct":"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","iv":"08e33c5bad713bceaf74f13622fb45ea","s":"744a94450512c22f"}
Share your thoughts. Click here