Marketing
December 19, 2018
Gucci is one luxury brand that successfully markets to different generations. Image courtesy of Gucci
By Sarah Ramirez
Although the purchasing power of younger consumers continues to grow, luxury brands cannot ignore Generation X and must balance marketing strategies that cater to three very different generations.
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","iv":"bcb782d39e1e1d2fe40cd1d6eccd1cbe","s":"35756bc04d74747b"}
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