Retail
December 14, 2018
Retail has faced disruption. Image credit: Neiman Marcus
By Sarah Jones
Despite the potential of leveraging consumer insights to guide merchandising decisions, many retailers are failing to effectively incorporate shopper data into their planning stages.
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","iv":"a71d3a3f1da440efd529fdf1f14824b2","s":"8fabc1f7471358bb"}
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