Marketing
December 13, 2018
Knowledge of consumer and childhood behavior is important for luxury brands. Image credit: Yoox Net-A-Porter Group
By Sarah Ramirez
Exclusivity is a pillar of luxury, and new research suggests that people as young as 6 can show a preference for scarce over abundant goods.
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","iv":"68203185c3d7817ec9b7ee81aaa49b88","s":"65f62a8497064869"}
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