Marketing
December 13, 2018
Knowledge of consumer and childhood behavior is important for luxury brands. Image credit: Yoox Net-A-Porter Group
By Sarah Ramirez
Exclusivity is a pillar of luxury, and new research suggests that people as young as 6 can show a preference for scarce over abundant goods.
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","iv":"6ec418336d0e89d84e92816c840e6946","s":"0c59a5c9610b4df1"}
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