Marketing
December 13, 2018
Knowledge of consumer and childhood behavior is important for luxury brands. Image credit: Yoox Net-A-Porter Group
By Sarah Ramirez
Exclusivity is a pillar of luxury, and new research suggests that people as young as 6 can show a preference for scarce over abundant goods.
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","iv":"cb530c47173ca19b672f5e692962a858","s":"6e4a482c71fc24de"}
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