Marketing
December 12, 2018
Wellness is one of the top trends across categories today. Image courtesy of Mandarin Oriental Hotel Group
By Sarah Jones
Consumers’ shared desire to incorporate healthfulness and eco-friendliness into their lives is evidenced in the topics they talk about on social media, with subjects such as clean beauty and freeganism rising in popularity this past year.
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","iv":"88e3851ee484ad91349925335f89eed9","s":"18467e7607a00c80"}
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