By Stacy Lewis
To keep pace with current, hip marketing initiatives, you have taken the plunge – you have signed on to run a mobile marketing campaign. You found a company that specializes in text message advertising, signed on for a short-term trial, and even created your own keyword. It is exciting.
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","iv":"24413a3f22912feede31138068cfac1d","s":"1ea1189735871cb3"}