Affluent consumers are much more likely to respond to banner, Web, video, smartphone and social media ads than less-affluent consumers, according to study findings from Interactive Advertising Bureau and Ipsos Mendelsohn.
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","iv":"aa4672829886d59636f6e09613807faa","s":"d59b5f80545d8b25"}