Luxury Daily
The authority in luxury news.
Nov. 24, 2024
  1. Luxury Unfiltered: Hermès and Patek Philippe prove trust is the true luxury
  2. The Ritz Carlton, Missoni launch beach club in Bali
  3. Bentley renovates countryside estate in Cheshire
  4. Erewhon to pilot pop-up juice bar in Las Vegas during F1 weekend
  5. ‘Copy Nothing’ campaign defines next era at Jaguar
  6. Baccarat pulls incoming CEO from Printemps
  7. Roche Bobois furnishes boutique resort in Turks and Caicos
  8. ‘Hermès in the Making’ pop-up continues world tour in Zurich
  9. Ginori 1735, St. Regis Hotels partner to scale branded cafe concept
  10. Luxury Unfiltered: The true cost of cutting luxury prices
Comment
  • Email
  • Print
  • Reprints
  • ARTICLE TOOLS SPONSOR

Luxury Memo special reports

Public relations in luxury – Luxury Memo special report

November 16, 2018

Public relations in luxury has evolved beyond print placements. Image credit: Saks Fifth Avenue

 

By Sarah Jones

Public relations has evolved to be about more than media outreach and placements, with practitioners today managing a brand’s overall strategy and image.

To read the entire article, please subscribe or
 
LATEST HEADLINES
MOST POPULAR
  1. Luxury Unfiltered: Hermès and Patek Philippe prove trust is the true luxury
  2. The Ritz Carlton, Missoni launch beach club in Bali
  3. Bentley renovates countryside estate in Cheshire
  4. Erewhon to pilot pop-up juice bar in Las Vegas during F1 weekend
  5. ‘Copy Nothing’ campaign defines next era at Jaguar
  6. Baccarat pulls incoming CEO from Printemps
  7. Roche Bobois furnishes boutique resort in Turks and Caicos
  8. ‘Hermès in the Making’ pop-up continues world tour in Zurich
  9. Ginori 1735, St. Regis Hotels partner to scale branded cafe concept
  10. Luxury Unfiltered: The true cost of cutting luxury prices
VIDEOS
More Videos

MORE IN Luxury Memo special reports
Chinese ecommerce – Luxury memo special report
Addenda to Luxury Daily, Altiant luxury consumer research report with COVID-19 effect
Luxury Outlook 2020 – Luxury Memo special report
Digital in real estate – Luxury Memo special report
Alternative materials – Luxury Memo special report
Cities of luxury: Shanghai – Luxury Memo special report



RECENT ARTICLES
Ferrari, Chivas Regal forge multiyear partnership
The Ritz Carlton, Missoni launch beach club in Bali
Bentley renovates countryside estate in Cheshire

Home office boom fading in favor of living room, kitchen refurbs: 1stDibs
Off the Cuff: A Q&A with Steinway & Sons’ Ben Steiner
Roche Bobois furnishes boutique resort in Turks and Caicos