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Marketing

Consumers buy into brand values: Balenciaga CEO

November 15, 2018

Look from Balenciaga's fall/winter 2017 menswear show

 

By Sarah Jones

HONG KONG – Buzzy fashion label Balenciaga feels it has a responsibility to use its position and popularity as a platform for causes it cares about, according to the label’s CEO.

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  1. Wearables, AI at forefront of 2025’s digital trends: IMG
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  3. Off the Cuff: A Q&A with Aston Martin's Marek Reichman
  4. Montblanc cuts ribbon on concept flagship boutique in Chengdu
  5. Rolex partners with Melbourne’s National Gallery of Victoria
  6. Mercedes-Benz rolls out AI-enhanced MBUX Voice Assistant
  7. The RealReal opens retail location in Houston
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