Marketing
November 14, 2018
South Korea's Gentle Monster has reached a global scale. Image credit: Gentle Monster
By Sarah Jones
HONG KONG – Asian companies are increasingly finding a global foothold in more mass categories, and investors see the potential for this trend to reach the luxury business.
{"ct":"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","iv":"bac53aa67ffd971805e4313b46ba8ac0","s":"d8caa3b6dae11af9"}
Share your thoughts. Click here