Retail
November 14, 2018
In-store environments allow brands to establish personal relationships. Image credit: Value Retail
By Sarah Jones
HONG KONG – While consumers are increasingly transacting online, the bricks-and-mortar experience remains key to creating memories and community.
{"ct":"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","iv":"94e048934ebeace0f1db00d68d538de5","s":"79ce58ccbf2d215e"}
Share your thoughts. Click here