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Retail

Brand collaborations lead to double exposure for retailers

November 12, 2018

Versace Sunglasses for Barneys New York Versace eyewear is coming to Barneys. Image credit: Barneys New York

 

By Sarah Ramirez

To capture consumer attention, a growing number of retailers and department stores have partnered with luxury brands to create more engaging campaigns.

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  1. Luxury Unfiltered: Hermès and Patek Philippe prove trust is the true luxury
  2. The Ritz Carlton, Missoni launch beach club in Bali
  3. Bentley renovates countryside estate in Cheshire
  4. Erewhon to pilot pop-up juice bar in Las Vegas during F1 weekend
  5. ‘Copy Nothing’ campaign defines next era at Jaguar
  6. Baccarat pulls incoming CEO from Printemps
  7. Roche Bobois furnishes boutique resort in Turks and Caicos
  8. ‘Hermès in the Making’ pop-up continues world tour in Zurich
  9. Ginori 1735, St. Regis Hotels partner to scale branded cafe concept
  10. Luxury Unfiltered: The true cost of cutting luxury prices
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