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Apparel and accessories

Ralph Lauren invests in digital, marketing to fuel growth

November 6, 2018

Ralph Lauren's spring/summer 2019 runway show. Image credit: Ralph Lauren

 

By Staff reports

U.S. lifestyle company Ralph Lauren increased its spend on marketing in the second quarter by 30 percent as it made a push for its 50th anniversary celebrations.

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  1. Luxury brands losing ground with younger audiences: Bain
  2. Leopard prints and luxury risks: What the SKIMS x Dolce & Gabbana collab says about fashion's future
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  4. Luxury Unfiltered: Hermès and Patek Philippe prove trust is the true luxury
  5. Louis Vuitton opens applications for biennial Watch Prize
  6. How technology is elevating luxury shopping in the age of experience
  7. 2024: The challenge for luxury amid global and regulatory changes
  8. Value of Indian luxury beauty market to quadruple by 2035: Kearney
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