Luxury Daily
The authority in luxury news.
Nov. 23, 2024
  1. Luxury Unfiltered: Hermès and Patek Philippe prove trust is the true luxury
  2. The Ritz Carlton, Missoni launch beach club in Bali
  3. Off the Cuff: A Q&A with Steinway & Sons' Ben Steiner
  4. Ferrari, Chivas Regal forge multiyear partnership
  5. Bentley renovates countryside estate in Cheshire
  6. ‘Copy Nothing’ campaign defines next era at Jaguar
  7. ‘Hermès in the Making’ pop-up continues world tour in Zurich
  8. How Raoul Shah, a peripatetic agency exec, collected 500-plus “Do Not Disturb” door signs and begat a tome
  9. Vestiaire Collective partners with influencers to combat fast fashion
  10. Baccarat pulls incoming CEO from Printemps
Comment
  • Email
  • Print
  • Reprints
  • ARTICLE TOOLS SPONSOR

Retail

How can luxury brands capture the Singles’ Day opportunity?

November 6, 2018

Michael Kors' Singles' Day campaign from 2017. Image credit: Michael Kors

 

By Sarah Jones

Now in its 10th year, Singles’ Day has established itself as the largest global shopping holiday of the year, with sales eclipsing Black Friday.

To read the entire article, please subscribe or
 
LATEST HEADLINES
MOST POPULAR
  1. Luxury Unfiltered: Hermès and Patek Philippe prove trust is the true luxury
  2. The Ritz Carlton, Missoni launch beach club in Bali
  3. Off the Cuff: A Q&A with Steinway & Sons' Ben Steiner
  4. Ferrari, Chivas Regal forge multiyear partnership
  5. Bentley renovates countryside estate in Cheshire
  6. ‘Copy Nothing’ campaign defines next era at Jaguar
  7. ‘Hermès in the Making’ pop-up continues world tour in Zurich
  8. How Raoul Shah, a peripatetic agency exec, collected 500-plus “Do Not Disturb” door signs and begat a tome
  9. Vestiaire Collective partners with influencers to combat fast fashion
  10. Baccarat pulls incoming CEO from Printemps
VIDEOS
More Videos

MORE IN Retail
The Ritz Carlton, Missoni launch beach club in Bali
Mytheresa releases quarterly results, reaches record high AOV
Jaeger-LeCoultre brings ‘Reverso Stories’ to New York
Dior welcomes first beauty boutique in North America
Authentic announces Barneys New York Residences in Tulum
Vestiaire Collective partners with influencers to combat fast fashion



RECENT ARTICLES
Ferrari, Chivas Regal forge multiyear partnership
The Ritz Carlton, Missoni launch beach club in Bali
Bentley renovates countryside estate in Cheshire

Home office boom fading in favor of living room, kitchen refurbs: 1stDibs
Off the Cuff: A Q&A with Steinway & Sons’ Ben Steiner
Roche Bobois furnishes boutique resort in Turks and Caicos