Marketing
October 31, 2018
Technology investment should be driven by consumers. Image credit: Intermix
By Sarah Jones
NEW YORK – While innovations such as augmented reality may be appealing, luxury brands should focus on getting the basics of technology right before tackling the flashier digital features.
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","iv":"e8b82d2deb3e7dd935e3b64ede3cd7c5","s":"d973158e4005e2a0"}
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