Fragrance and personal care
October 29, 2018
Ralph Lauren's Lead Like a Woman campaign is fronted by Jessica Chastain. Image credit: Ralph Lauren Fragrances
By Sarah Jones
U.S. fashion label Ralph Lauren is looking to build a sisterhood of encouragement and close the gender leadership gap with a female-fronted and -created campaign.
{"ct":"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","iv":"9bacf2b93c90b38797d3fe4e50b6a0d8","s":"771e3f475c92b49f"}
Share your thoughts. Click here