Government
October 29, 2018
Johnstons of Elgin was among the brands in Walpole's delegation. Image credit: Johnstons of Elgin
By Sarah Jones
NEW YORK – As British brands look to move across the pond, the key to reaching American consumers is to more actively tell and show their stories.
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","iv":"957f58e73f3bffa5333caea7c809be47","s":"1c4ec7b1e00444e0"}
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