Columns
October 25, 2018
Evan Magliocca is brand marketing manager at Baesman Insights & Marketing
{"ct":"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","iv":"97b88d87b6c310e77f3884503ea16b2c","s":"9f65232370d29b58"}
Share your thoughts. Click here