Luxury Daily
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Dec. 27, 2024
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Food and beverage

Hennessy pays homage to an important athlete

October 24, 2018

Hennessy commissions a bike as a modern version of what Major would have rode. Image credit: Hennessy

 

By Brielle Jaekel

LVMH-owned cognac brand Hennessy is embracing the mantra “Never stop, never settle” in a partnership that it believes reflects its own values while also making a difference in individuals’ lives.

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  1. 'Clash de Cartier' campaign explores dichotomy of dressing
  2. Luxury consumers trending toward goodness in purchases, values
  3. Leading with pedigree, Range Rover promotes plug-in SUV
  4. How luxury is the millennial’s unlikely weapon to fight social inequality
  5. Tiffany & Co. acquires historic Titanic timepiece at auction
  6. Rolex partners with Melbourne’s National Gallery of Victoria
  7. Luxury Unfiltered: Hermès and Patek Philippe prove trust is the true luxury
  8. Off the Cuff: A Q&A with Neiman Marcus' Stefanie Tsen Ward
  9. What to look for when buying your first luxury watch
  10. Saint Laurent Paris rebranding effort to settle over time
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