Marketing
October 23, 2018
Gucci continues to maintain momentum on Instagram. Image credit: Gucci
By Sarah Ramirez
Social media, particularly Instagram, is crucial to understanding luxury brand performance including investment purposes, according to a new report from UBS.
{"ct":"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","iv":"468a2664e1fc73925b27a53b5dc3f6c4","s":"6ab02cf1c9b9ee19"}
Share your thoughts. Click here