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Commerce

Are click-to-buy videos the future of ecommerce?

July 28, 2011

Gucci used clickable video for its pre-fall campaign

 

By Kayla Hutzler

Luxury brands such as Gucci, Burberry and Hugo Boss are using commerce-enabled videos and pioneering what one expert is calling the future of ecommerce.

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  1. The new administration eased independent contractor rules. Can luxury brands cheer?
  2. Orient Express lends locomotive to 'Mission: Impossible' crew
  3. Chanel continues support for women directors with upcoming Tribeca Festival talk
  4. Luxury dips while tech disruptors drive $10.7T in brand value: Kantar
  5. Follow @LuxuryDaily for the latest in luxury news
  6. Net-A-Porter, Mr Porter solidify positions as shopping destinations for watch lovers with new partner
  7. Dior asks award-winning actress to spread joy in fragrance launch
  8. Armani Beauty rolls out retail location in Philippines
  9. PPR's brand makeover as Kering with owl motif to show new cultural vibe
  10. Ecommerce growth does not need to mean slowed in-store conversions: report
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