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Nov. 22, 2024
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Food and beverage

Rémy Martin takes on role of fashion designer in lifestyle push

October 18, 2018

RÈmy Martin announces luxury capsule Just Reémy Collection, in partnership with Just Don Designer Don C

 

By Brielle Jaekel

French cognac brand Rémy Martin is embracing streetwear culture to speak to a specific segment of its customer base, starting an initiative that puts the beverage maker in the fashion designer seat.

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  1. Off the Cuff: A Q&A with Steinway & Sons' Ben Steiner
  2. Hublot nods to tennis champion Novak Djokovic with custom chronograph
  3. Roche Bobois furnishes boutique resort in Turks and Caicos
  4. EssilorLuxottica establishes Inclusion Committee
  5. Home office boom fading in favor of living room, kitchen refurbs: 1stDibs
  6. Louis Vuitton opens applications for biennial Watch Prize
  7. Luxury Unfiltered: Hermès and Patek Philippe prove trust is the true luxury
  8. ‘Copy Nothing’ campaign defines next era at Jaguar
  9. Baccarat pulls incoming CEO from Printemps
  10. Audemars Piguet unveils collaboration with artist Kaws
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Home office boom fading in favor of living room, kitchen refurbs: 1stDibs
Off the Cuff: A Q&A with Steinway & Sons’ Ben Steiner
Roche Bobois furnishes boutique resort in Turks and Caicos