Marketing
October 17, 2018
Kate Spade fall/winter 2018 campaign. Image credit: Kate Spade
By Sarah Jones
NEW YORK – Millennials’ sustainability motivations are good news for luxury brands, allowing marketers to stress the idea of buying fewer, higher quality goods.
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","iv":"3b9bd5ac4eb1e3ff91324b5147286f41","s":"4452e3fd5ef520ca"}
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