Marketing
October 16, 2018
Customers and retailers need to be on the same page with technology. Image credit: Stuart Weitzman
By Sarah Ramirez
NEW YORK — When introducing consumers to new technology, luxury retailers need to ensure these initiatives are both meaningful to brand identity and intuitive to affluent shoppers.
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","iv":"635c97e82034e6269101c705d7a6cf17","s":"3826182654315bba"}
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