Retail
October 16, 2018
Farfetch caters a truly diverse and global audience. Image credit: Farfetch
By Brielle Jaekel
NEW YORK – Through the use of the Internet, brands and retailers such as Farfetch are able to create a truly global company, but what does this mean in terms of appealing to the luxury fashion consumer?
{"ct":"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","iv":"e8d428e2bbe3213c3bbdaf4410991575","s":"76866e1133c7f99b"}
Share your thoughts. Click here