Retail
October 16, 2018
Farfetch caters a truly diverse and global audience. Image credit: Farfetch
By Brielle Jaekel
NEW YORK – Through the use of the Internet, brands and retailers such as Farfetch are able to create a truly global company, but what does this mean in terms of appealing to the luxury fashion consumer?
{"ct":"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","iv":"a9363502508dcca2afa72466d6f35f6b","s":"0825b5f6bc77ac77"}
Share your thoughts. Click here