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Retail

Luxury brands need to embrace Chinese cultural norms: Dealmoon exec

October 16, 2018

Liu Wen for Chloé Chinese model Liu Wen for Liu Wen for Chloé. Image credit: Chloé

 

By Sarah Ramirez

NEW YORK — As luxury brands look to attract high-spending Chinese millennials, a streamlined, mobile-first shopping experience and product recommendations should be two priorities.

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  1. Baccarat pulls incoming CEO from Printemps
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  3. Leading with pedigree, Range Rover promotes plug-in SUV
  4. Gucci channels spirit of giving
  5. Vestiaire Collective partners with influencers to combat fast fashion
  6. Authentic announces Barneys New York Residences in Tulum
  7. Luxury Unfiltered: Surface changes are not enough. Luxury must master the art of rebranding
  8. Chanel inspires natural beauty with ‘effortless’ campaign
  9. Off the Cuff: A Q&A with Stuart Weitzman's Kaisy Mae O’Reilly
  10. The future of successful luxury brand collaborations
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