Mobile
July 27, 2011
By Kayla Hutzler
L’Oreal-owned Kiehl’s is implementing location-based SMS messaging to offer busy consumers news and sales at their local Kiehl’s stores with the purpose of driving in-store purchase.
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","iv":"7e68e22fa760ef8ddb595bef03257248","s":"d393cbffc8c023ad"}
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