Marketing
October 11, 2018
Image courtesy of Dior
By Brielle Jaekel
While luxury marketers have taken to digital efforts to better connect with consumers, out-of-home efforts are still prominent and are getting more sophisticated.
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8jDqQgJfQP7GUahjvenSYAMqNluRBBjZLlghB6fFzdGksLoaPOv39xkEtRFlzpVSEbCvl38S1s1sn3yQX2HdeQnwyhcJKrw15qDOIwIaJ+pDG3RE6Qdm1LB4gC2nYBIW\/sEKMlcEDw9hVaOhYi135i\/EvGMzSLJrEWFpK6cMBxaEAc56KJxZwHEsxtgIpp91eR8yb\/odYYoF0iubk0JDJ3GWiZ4t2Emmen3MFPU1MGKhirP41axpc4X3UPvlnAN7KOX+zUU5DjDV628L40Qf\/95QlpMDgqrTNwPMj4LH0cc8mPKXNZXVd5MvPLW82xtn6IBodBy4w3Ngiz6Gx69jdPTe7vb2STUsxySrLmk3yOf6GwQ48rbInZzel879N3GfyUVouChDFu353LzthiATtf7UexzDhX27aYc48BT02J8N9zd9DOJBdgIgvooZUQS6dpI0ALOQC5wr2NYmiabpoFEGPpFiuB9jZgmYPaptMdddTHGu8k+jaGehbOWTdnH\/ST43u6Ak\/WoplBxmeNwd7FF8tUabxD9EbQnUzUkwVXZ0FcIs896TjMF+Q0WgE5Nlau9W9RMRUevexKtLk0c02ZuMErYgQu5nQUvfFEdrB0jB9b+OKN8lT3UgCYrhulPEFak8i\/yqEp0HnBOhE+8dSElrvtIfyyRb2B6hKI+\/UriMzN9J6S1hRC6aCcvv04QMheAznZZz2dcSX8YK2YIx8Qq38KfLbTiCoYItjFB\/iUSH1UFkgYpvT23lSIiVvaFWv5mUtOmB05qz45kttntz2jezxGGSjef4jHoIDYyLR+ojr0RV2zJNDP8OI8GdhpVtQMKXBUe+SQ1iEEaEjqqxF7WK7JpBUXROdmM69Z8y56irC9PLOdGgDs+IGlASYAtYN7mqPufulHXA0hwWDwVG3zHci7fCX05mC8KXj4t7UzBSini3u0xBrqaWZzoxZDrahYC39cqW4F7Mn2fKY8EH\/O6Ix8ZVsRbHiY8Au4L4FhPkdcKvkH1hP\/SBVXjwo31AnpX85mm3JA418qLm6qeOu4hg9V97\/oCIbxY8xs7ujtKiTVlpvlcvaTkNyIVtRDqIZC\/QZXu+MTVLI+i8qjTp6A6L9wuf9q\/8EGieK3UmDEoEJWbb4\/Xmf0y8GqM\/EVoAvJ4EZ4rKb8\/DG+bP8cuI98jN\/6pHQdQnaE2ICB8f4a129bPjGJiAv0o1F+6l+N1hC7MNmC\/hpHJxYR\/Pr3dxG0Q8yxLBSGAmmIHAoCwKWlF+n6ykG5eFzzOVZepVqagKdLXOHi3EdkYUNKazp1ffKJe3oii0klF4bam8JD\/1SvQxzL0LU+zQdsDuxg3aIecu5AsxO8TMqXjQ1\/kdzvTHYnahxiXnk5rZA8eJN6QR6xdnPlE59lugcHDwxDbq0v3k7+Gsa3vMGi90rp81gwhNINw2PDyyoj0M\/NmjvN7863jADbNIOrzbwzPFXhFcwfnFDbz8w7bt51KcsD+0PkxHPPVPcE8geapX0t0XvhyrxcJlcjZ+aZ94YuiZ7FK\/FVJr3kB6fdd7Sebk8L3FBR+c6\/uvCmr2OlAgu7thx8Gmm\/XKdiq6MQSnaqNg7+wsH0cQZn3prqzkXOuk41VVVzmG8LjyCwaRUvoS4WafUOemwpRLlBuuJ5XfA1au89Ve50dfTr2NwELnxwX4jYuZgi0x7CyxXS9cPya68ba2yTZ1YuFUyIxvHjm2LfTkNKJ6EDDnxPS8ke7qsoSgOFMdIhu\/giaKKbiyO1Qi88gsfofsD\/\/zcVd8qoUP19sZSPb9DZEGhgVyKPwLmNTkLJF1NfiHH1L4vOrh7uFh0SkocDN74MsVa\/QEE6eMOeLPBHebEzGTDtoYYZMlV4RsU+30wUVLojYuz4t84nt4TcwCGvLbsOg8F31zPugiekfowlF6\/KDOA7vHLxYtr71RitZDtpDV1UNqEyhVBglAVuzon9ST4gOSc0tO3ZXY7MG86IBolJpH+Vns5ggvUWY8yR5+RqwDVZGo3vtsz4Xu0EAgX9060wSla7CCFiteZ7Gdzt9Y+5ZZ4IJIBmCTzdJBM+At\/Dn4fAPYJr2Lu2wybi9i5t+43iV4tmiTORdIYplHZZntTrnhXh1s3ur4F8tIXWABdqMllha3hh5OkjSB+xpHJbbXWAFZ6OZQ42ws9Tk20edYEC\/w78dYobyyqJ05GM+M+lObTnXnxEwQkQh5rhqluiKj0N8ef7DhpoKhQD+6Vq3R2O2Qk3mUImAxVrVQH6XZhUbqeqzfV1\/IE6oi9FY5ZcFX2tm8HIOSzD+Tz1\/jAF+VDwFumXwVEIISoga4z8rITK\/pSXow770Lfi3QIRg\/3Cy399h7y\/UTqtCzVjq78gWnGg89ohm6Oa\/wgGpXWer7GJ6Bb+xyzhWvz5RubKHPlg9\/nq8inaquM4Oxbe+j73iFAKuB6Oeh+Sc8w\/BB4soZab7twkcIYsGQhs5olcivQVkA18SDAp2fid3muW9nbbdcJLIcUTtJa+0f0Pw3BTqbrYZqmLw5ziczzZhlm5jaE4tfbv1OLDD3spNnAkb3GGYukl1BP0En2+kvKFLdTRuoHObbtV0o\/Bp9m881UiZ6N3IuVlg7VDMyFAHijncIIAUY0RYbldFnwveSGW8edaDzMsn3F3ArdPetVzF62JZXdMRX8Fnujg7xKy2pZRPp84KzbaA7xotd+puQRPIX2Cx0L3PBxR3lp+jQxluZHHpAj+nG8dXGwESZ2ovIaJ4M51llTnLa+FG5b2K7+5Fhr6ZOxICNk7ZzA\/Mkxv\/g48k350EAuhjL\/uuh7JW1e8s2DT7QAIRtCKPsWZC+Vq7QRW7cc7UZjGrzX5y00v5fHJAhA53XwFL2zwgfZedgnlBbvFlzPA8IOr8pK4M6aMIr2TDTB2svofVVPIKr7u4MigVyC0LNH+9ALkzVRMLut64VJmSZSwT32oTuyYp4Iic4K7YglHp6DMiYbOjuFMzYJzzarKD4zNXEv1ySOCz\/CcgcjkLn34lEHwgbLIvgumz\/Qc+2NavNqwcXiHzu9Iqss190HAle743+yDFKXoZ4YcNYQFNWqLHkbhe0YCKJKYYgE5e6dkgaTYSzFPqtoPi6Xn35b2uPXuosmcS5+Fr7WldYIzU7uHG9LZYAsoyU1pSwj++ISv8WQPXGcPypTFRV0FTKA92C\/+pvo\/LuZPAIqjhtUwV+tOSYd6yP1I32y+Hts+0A9y0kblWD8WbtjpgqdgMZlPIPyTpevzq7DFKcA7i6GUagZrGN4eusUru0g6dwGVblwyC5lDCn8kZhWCoXM+mVlXXiTLdc3uFQ35fwFBrUESxVgjnFCtwTJjxQNIwrJDWR76BWk+MBnKEMdajJoSRFV0\/6X9PYZbCe90B4+9JeHxJAPyZSLuJ\/h\/+K1\/Ao2HauoDNO2lHvWb170hE0xNyTCNvP4jpA7r4P28fg8H1ZN2agHP\/3rjKD\/dDQ5omn2zgW10m3iP7ZelUXX6hbVF1gJgva0uy6BBAnch5gtWat\/ypAsSTe9rwwj91fqeXoEiaF7lK9+NZ\/rVBNyTx4FUcoAIWYZR11B3\/wW9i4bUrAWnTofisab\/bKK1TOzV\/\/kZpPuNnq+\/\/8aPhh9OT1jj\/fg4yx0mCbWq1FE9jNHs7xzYCwMLaghsiZZIds4AnTj9R\/iMwGobSdMJfavqrRcPv+991ufNBGh6q3skVXhM+aTNG+EShQKBtqmQ2s7LQ+xRHUZsT5BVdb9GPhUvidRFeeo8FCRkLEzcAUe1GWuTJOfCAQz+q\/IqMYcgatmocqBRTFijoZ3SEnoYb+hAbnUBIQarmGZEyDP51XBvSdE48nFJ\/oeOu7v2oKkqxK5OiKaUSf2Ujo+olIdCDOuSxA9kMyvxFYSMK9BxSy3+bqupXgClGR7vZRYZX6yt9L71SpSlhHk+eNTIdI76CFyu2UB5\/1zm5Ha2HkhHtlGBIhmtDDSJw92GwHthLzjLw6HBwRldlW6Q8qL0WZqu2wuBpEEpRYqhmw\/uQixp1eSwJOErg1eXZFSUAArC6eg04+wDX4K+bCkrpezwA3CaEHubcedekZYi\/jKg+A6ANAfZoIibM8\/ZyoOMQv4huCDIOv5aoTnq+ggBh1x6F+pLDq8hRjc0suKEqbcr2GuqhJQrtCjENaEO2RAlz1V92rPukP4tLnR2z0fz8G7Z7y5a3W+j5JQ0RV+py8VGBhgmFr61352v\/uziULz4JW+s+y7DODqKDNBZ4h2ZwZuj3DFXc\/1JXGicwApkkd1KigTdSRVzeT4d3nV6FCaInxNp3bt3mrzrc+JfbLCvY5kYnJf9HAB+Do25Sy6uhEeEMDYTjL\/2MOZupdhENuMvJqd+9ZR35+\/Gj\/MRhMXrwrW7dpSVpc+acVwenusd6OM9c2ZohRrOTePZ8NjXdNK7BAob+BhFO+\/WfhhLZCyUBPNJBzHvpUBjmidkkaPPA3Oi50Wvi2tZV7Zt0AqJ9YR+m\/nki5gSeZg53w\/19mfnKFDV53cgbX4s8ShI6hn8GjpMybu5Id0rvXim0N4Kw8iKP\/DSytRWotVwkw3JLGIeXMpzWfKtAKfxbvpUt69F669ZACD3g4QmcyXlnrLPFg1L0+XOZcvjyB8qDi1hEIzlCYGUWSxf2G10R2lZ6eBICcUyaFLHLud3NsD4zT3QtHIOzIICzamniJlANLQMthbDdrxFvc2bbeL7ZQiJHplFz4eno3eazmUsxXYqKZzbDNRym76qtZfPUxPaE6CBIILyvPMQbnFzM8yBN5wLB\/i+x0VYSjyR4tTP33\/d2yuSZSmXeQsufrcf9vacep9jEU1ThtMTJTbRl1mO234I91rJZgRF7xGVTVF5KQZ\/QFdFwsSnuPICLh+Fyk4RDO6nuesmjRc1h0SSyPeCShzAxGJS\/OOeJB1Ruz+VGh9SCeTyvwepL9DD32Qm\/C8ab7eBslAFjJGXnZjyzbTQRj64rI0wklj8aikkfZjer\/XrC5jAZh5GgKgvFIOGZ97Sakklf10pOD5TDC1LZY0WFbM\/3gj3PMqigIaJcOa2e\/PIYi+EvJI3uO6R1k\/lzRtCYVMCyKEVcQphk0O+m5Ut4xSPbI\/0snGyNIRmr92AW1vyhAjlWXB\/oFqBPPrZrVqusWW3zRYRFH0GPWcxU8MYxsZm06oWYa4WIHeDIFtprgK+IqHrvFpimrjsqEXQZa+JyuaXOvyrMDZ6zwXyBdqKwkmv4XhPp6UYkmbqRT73SzUuWpxsGLuwHMaAoWI5S3tjHo7\/w578S7U32NsS773A5RkPmf5wIIXja0X0q8MlQPI5MTw84KSKom25CrrVnfzWuNd0O\/swPQ5R+eVIf52B+7kAeV\/s7UrKNWzSe\/l\/tTtwB5rotA5gRy4hWRJm9Zqj8jjGenl+VVtyxPMyx8zIXQTBKHKYhPrBTx1HZm0w0xVXjOLRLT7BJgf7+Q\/aATF4cPsDp7R5N7g9EYkxjXo1\/pw2HcrxXse6JtXnNnBgkd1QiaCkYiPdGlIEf+duu9Y1lF2zC7+\/d7kS3XVfwtm\/RSkKK0R1tDeUGjVkFev0REqY5ohmMHJbrUYiEz\/5EIddDnDlgYZwTpWYd1J8WeQ4xdPmNxKyKen2cfaYuSdQ3Y4eRA1Hoojq\/mrG2D2gnQyyVwYcEM2pSaZDPHbnyl7howrRRvgrqPQPAsbRtAe7Iwu+4ie6rx2F92AXcEAZUpy1vb+FWoH1wIFHGu+oBEdu8RhmvAz+Abqp3MKeQc+TXso2Cbn0KqWBOBs0VhZO1pfhzJZKx8rzNthFTgiecz0iZWcoiApT6j6mWxlK2hyX97DZU\/lL7QPP3b20JGCAXgWGaJPB7DQKVbCini1IAuoI\/Oy0E558i7GoOw\/idX6Kp0w+5AgP3NKJY8RmqwBMRclvLivCNTKXrUrxRoxBAFCpjeOeZHYqdM8M9vCIXwUpsBq3RgKMuXNxpZN9oi90KO35l9BsqQ2E1BmkJQPvXd05Lo\/Uf6imtlts7tBBI+YEy187DEkmj32w3AwAFAmNI9E9xo+sDcvT7wc\/0bW28D6XGt3hYEfANzBgyd9ZwChu4ceNmwjLW\/FNCrnXnxT6ajfn2ZreFBVRCYrhYwdkabOChJh3RzUEnlAG06zYPhyfchc4OHs1XCdgvQC\/gZ4ciRDwfCoJmjhLEeGnmGhcLcbrjtD2Pat3FJSk2aBqQGwvGhVInaf6cORv8IjH3WfSafyLMafI0Dn3\/IeA4zxhpAO+KrrJja8ujsrHvJI9JlZ9bX8499ofPoIu02y58TghS4xnd5VftXbLTVcDDimJF9r9sRnMTeHDRYdT7dNx+wFs1Qsi7UCmQbKSkzQqxNtBlXpI6PuZ5awqjZvgzZOY7IPgzUtVYZUuJTNw5d+1xMfnBDmUVpFbI3iPt76CQUe5RDbRjrbKPWEyP8+W5HMGoPYABGsvHXNpEr+5urqiS4DtXNLpIhAjEI7z9A9ESr4CePmIYG0oUmGdth8fDWokwCNkUsA0yu4lt0lLSGgo8nSkMvhrTtT8MYRhGCwNp6a6\/f7d4euBWMcbw08VfPCkMG6qjlNMfPcr0aJVH7dKCGHl8t9pa5LwL\/C10pajr\/MGDfFB7Lvj13hJDHHgBVECr+PJjo9FOV8s83ah613d4bICxo+YoBLMuJe\/si\/zHOGr\/FXzPS9nV1+I0RlaBL9r0J8SU\/pyOLfyw+iWkQIHe5dPaa129AKiJDs\/o6UZWis7zq0s0d9ojJU9PjAYowZva0p7c8urODT5vuQqyWmcKCq5PV1AZPqqRO45\/oU9T9+3ltGE77U92olKcz8bJmILHOAwRC3YMOcyuiXtk0UctMiZHyH6le7Eq8v7kmY9tky4OnvYtiNAyO1CP75tLqnBuJBe9Qsbo89vKEzcAXaC+u7w8Q+ypioepaQIPhJcPNNpBgL4zK\/dqESS6NFqTt+J4D9sPgd02s3Z+qvaaC2vZyeYrlwzpfCVIsb2ioa5aM+tOFG1Qrt4kd0FgY3gx8gynm4SQCyFH+TAvXnSLZdb4L6KLb2zHVABF8\/o9EqwqCzkZwWUDFMTVFdWzXNuxjBNs3lBUlvgx9ECgEeeCJ9FIrHHvs4U9ZnOxCti5u28Llc3RuryO2zB5wXu9doN2yAVNpIRmE\/uJRMxPlg2UUGnSfvdnIDdkAPrdyxI177vZ2PkHFlKHF3CYdM7mEHX64wXtgMAKNBua+d3glYbfhl1pKa+kMRduK1ycP1bWFzxt5okBHgD1bNaa1UzDjk0CtzzkYxRYXvfH7F0eWZby8dBGQId0AoLyq3d6ojj8+pomIi1st\/BsgDtOnaPydw+o\/C79RQyvk\/znNBOLpN7bNptKomTjW8PnVntitaMPne2B42xz3iGENBdEiBDKKBaLu0iaxL3bze6ODjvzTNKIaoG8q2y+jHZSUsaOhJX5ac0yVrTGppipMAg9lwc3K2EVrDP1GEutuFYt3DPOPba9S0Y7o60L+7Qu5q7+cdQPcYLwnKG1pPzcvjNB+dcV4k9CyWAm8fVgZ+WiGamXGP2H6alopnX\/AClpeJ9lWlgGhrN4Fjuqb6h8\/bWi1BUR5L3z2o7eU6r29dZSSvjzR4Kx02j9KzpnXLMnWVYl2wx7voPpF9pz06OkWYIPOXjf0MskzECloX9LfS+gg6e96r8ARsZvpBx41bOAxcp6EZ5WDUAyu8wa4P4c3mtBQjdNe0uYtkIlqZ1aWWr+lZfqS42lNWZWFYk9r2\/41bE++qXq83LY8pZSEojD9mjXH47mXusp\/XW0Nq91grW8lRhmJk2iI\/+0m0elTdCzL0AJ6mnGTG4skQ9AMmcfpVNu0\/SUqbTIvuUYg6xKyIbhz8BQFX2k0oVbZz2H25QnxGFcleEEmIoxOl4H4unzI6dMNrhOM4QlRO\/dBW0O7NuWuL524SfpW4OuQApuqaCe5bevQuDAQ1Nl+TxRaVceltB2ZY7eNBDXZTtQ6gNShWVP4vB7Vgz79yDc2df6xIn4BczaMeB2rkTYRCwOiJUT\/eWaPiEi+YhvS1nUKHytS3v5mitdFjwhsPAyDdDpMpuw7+qKPkUzk4zo1Qi0CUwLUdrzTXVVuJZbiVmUzwc4W2D1CHtG9lv3t78VK3ysVDBhsBToITXu5X3pD+m\/HSxkSBzSPMeiialaa1iJ8nnODuji7tq5F7He8vmJ9cJkfTBp9wDGGD2bjDsv3tq+0ZgkwLgFOyfyC1zCtquadpz3QIiEgI5f33d\/HGd4bAYAcIAa1llJio5fJJGJXpLLG0eXrbNanCJ1rdnzDHyGQJsWt2rhiz9itVTrmCAfprGnP9XBhWNUBgfFYb881EjaYbaXqk10Xbi2U2yIfN8dh24hXNuHYomQfL9\/0JgNwTI1b65SdyRnP6XsVsoADBCElF0b2mopLECXidxCVFMJsexnx0O5OOOLe6p9lpkL+uC3QlDcOzkbphnLc3JkFBbtKYMrg1PKszZLXsqlLPnDN6JVwWU6ZgZjYQOQdJj1BgI+fIJhDX9V4wAuM24GnKdGvnRPtCzADVhUFEqgR7Sfg5ILTPEio4aNKcnabqkq+7YN4ebSkoLsMzUH9IFuJcUs87AV594PKyU1Ueo1WuhYPnWqYnoyqKBYmgubKaqdcOhix0ffAQr6uXJLEk0QJ6DVnSpxQMFRWdyMxJkjAvV07aqqdQqlz\/Qj\/kAvOTaIbvsUCuZWZRFF\/0ueLt4xb3O30PMuWDU5uKj7MpebQXS7hGbsn+UTjlX2U2wZSVduJ+hAKuZ\/EjvqFPf+FAPauicFj7ZNR0BAMwq1Jxsf8QH\/8v9S01iyYO1OcVNOta7tfEGHKmgbW59VASD+qKlwS4lIog17BhdLSxT12qXUxNPhH2UucZ++bp4Urn8b2s434XzpZe8Z3\/4IHi7EUNUDNmVVrk6mclgljvoOxVYK284FeBYxlP5ZusEwcEDNU+RvscBG2fKuEuEwNvUcGVisK8b7QqG78c6WHEVjIvFr+GVIvl+ZWHJzVZ2YVBqHZwsW7oyQz8twIsBf5CZvAV3nR5KkHzQeGSzUAul0VLGMqMtatqAh7z0e2lgQOmZH5CJQzL4gmC5dgXllvPsbh3p5t0UBxnCa26\/dv13HQLkhnph2cOfYGCH+SmMn1NHOCMgFT7w9tA89yIKBbD0uLaNjqbWB+hGJDKv82CpxRk6hNH7507GZDszKw63yuDJH4HhczFVoRlzWNT\/L7pvmKnuAdRA5C8hpNpkcrT4ra3rcUg1DOBpnm7G5gb9MjfSiKZ39eVNz47Jr+ND9gGGLL7as2fXDzFWw2XbItKCErfzQrnryRfR1liYRvB1fSXcgqsQY9sGEB4rMlaeFRKlwT9NLbORhPpmUtqw8YckBkavSjLT5ezBt\/poxbh1D\/owteURr2gdWlPbUBscOEmisqV+4UEtfnQ1kn0Z7U8qWVQ9fz2I7NymdWQY9QNarh4s8\/6PvKZG8nNbvuorTYLlCpQzsud+N30oN1\/6iAhNi5071MnqD+NZWTqHOX+hWOvG42hRo1yVvmYjpKQVDt3P3O6qV6417As5SZKbqpILI\/3teGBzTRUi9tVS1NDFaaMjqkTB5Kvs2LRk1iYCLnbDMUB1qBNTqwA0cRW2Y767PhTWJvi5tv+dFMbfyBDMrxT9iTs7gTPO+7GlMDkKVDkOPWlbBGggyuqLmNxjLpOHCtE5kMSnpGBa3p981TEbiG+hbR\/tzZF1TFvbQ0\/GGPqqN\/fLrxwFkbWsrnj4oULJdDn7N2YQIL8rcJ9SSmsqUjxdDpkax\/mvBTu2rLGsFNEzG5D7G0sks8IpGLK\/xyMygKDlMamNqCe1j+uTHMAuBQacp1mU+Psyz7LFXLa9gUQW5Ns6rkp4bYsU1WzbCG\/GOreAzd4M+NDlWkbIgtiHdSRDzaKz4cArYMeXsyYn4pCTodrUqKdi+7yVI=","iv":"41c6bcde83aff36bfef2388f08b7525c","s":"494aaccb63d1cf5f"}
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