Retail
October 10, 2018
Retailers and shoppers have different expectations for fashion technology. Image courtesy of Ferragamo
By Sarah Ramirez
Shoppers and retailers are not on the same page when it comes to the future of fashion technology, with many brands investing in high-tech features that have little to no traction among today's customers.
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","iv":"2495f8dd7d246c795a6295bacd816312","s":"4dfb49aad8289427"}
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