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Marketing

Mercedes, BMW, Louis Vuitton, Chanel are luxury’s most valuable brands: Interbrand

October 5, 2018

Mercedes-Benz scored higher than any other brand by the report's metric. Image credit: Mercedes-Benz

 

By Sarah Ramirez

German automakers Mercedes-Benz and BMW are the most valuable luxury houses in Interbrand's Best Global Brands 2018 report, while Gucci and Louis Vuitton are among the fastest-growing companies overall.

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  1. Estée Lauder Cos. establishes new fragrance innovation hub in Paris
  2. Happy Holidays!
  3. Mergers and growth and consolidation, oh my!: Courts disallow Tapestry-Capri deal
  4. Vera Wang sells IP to brand management firm WHP Global
  5. Meta drops price on paid subscription tier in EU
  6. MGallery Collection wins Grand Prize for luxury tourism
  7. Tiffany & Co., Sotheby’s team up on auction, pop-up experience
  8. Desirability, operational efficiency key to luxury brand growth: Accenture
  9. Mercedes-Benz rolls out AI-enhanced MBUX Voice Assistant
  10. The RealReal opens retail location in Houston
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