Marketing
October 5, 2018
Moncler is promoting its Genius collection through sponsored content. Image credit: Moncler
By Brielle Jaekel
Social videos are some of the most frequent content formats coming from not just luxury brands but mass brands alike, which means marketers have been stepping up their creativity in the hopes of capturing consumer attention.
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