Marketing
October 4, 2018
Portrait created by GAN. Image credit: Obvious
By Brielle Jaekel
Digital has become such an integral aspect of marketing and connecting to consumers that the luxury business has used technology to flourish with new ideas and methods of retailing and branding.
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","iv":"4b6067fab5385f15e3d7b3656af69112","s":"c1bd1a76835a3747"}
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