Apparel and accessories
September 21, 2018
Still from Rimowa's "Never Still" campaign featuring Yoon Ahn. Image courtesy of Rimowa
By Sarah Jones
German luggage maker Rimowa is aiming to become a brand that is more globally and culturally relevant through a marketing and design strategy that leans on community and collaborations.
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","iv":"9a9230a6407098c8b98c1eb69c3e8bcc","s":"b86bea0f442a26fa"}
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