Luxury Daily
The authority in luxury news.
Nov. 23, 2024
  1. Luxury Unfiltered: Hermès and Patek Philippe prove trust is the true luxury
  2. The Ritz Carlton, Missoni launch beach club in Bali
  3. Off the Cuff: A Q&A with Steinway & Sons' Ben Steiner
  4. Ferrari, Chivas Regal forge multiyear partnership
  5. Bentley renovates countryside estate in Cheshire
  6. ‘Copy Nothing’ campaign defines next era at Jaguar
  7. How Raoul Shah, a peripatetic agency exec, collected 500-plus “Do Not Disturb” door signs and begat a tome
  8. ‘Hermès in the Making’ pop-up continues world tour in Zurich
  9. Vestiaire Collective partners with influencers to combat fast fashion
  10. Baccarat pulls incoming CEO from Printemps
Comment
  • Email
  • Print
  • Reprints
  • ARTICLE TOOLS SPONSOR

Fragrance and personal care

Boss introduces “augmented sensuality” in fragrance effort

September 17, 2018

Boss The Scent campaign. Image credit: Boss

 

By Sarah Jones

German fashion label Boss is weaving a story of seduction in a narrative campaign for its namesake men's and women's fragrances.

To read the entire article, please subscribe or
 
LATEST HEADLINES
MOST POPULAR
  1. Luxury Unfiltered: Hermès and Patek Philippe prove trust is the true luxury
  2. The Ritz Carlton, Missoni launch beach club in Bali
  3. Off the Cuff: A Q&A with Steinway & Sons' Ben Steiner
  4. Ferrari, Chivas Regal forge multiyear partnership
  5. Bentley renovates countryside estate in Cheshire
  6. ‘Copy Nothing’ campaign defines next era at Jaguar
  7. How Raoul Shah, a peripatetic agency exec, collected 500-plus “Do Not Disturb” door signs and begat a tome
  8. ‘Hermès in the Making’ pop-up continues world tour in Zurich
  9. Vestiaire Collective partners with influencers to combat fast fashion
  10. Baccarat pulls incoming CEO from Printemps
VIDEOS
More Videos

MORE IN Fragrance and personal care
Dior welcomes first beauty boutique in North America
Luxury brands losing ground with younger audiences: Bain
Off the Cuff: A Q&A with Natura Bissé’s Patricia Fisas
Estée Lauder Companies’ net sales dip 4pc
Puig scores double-digit EMEA sales growth in Q3
Estée Lauder Cos. names next CEO



RECENT ARTICLES
Ferrari, Chivas Regal forge multiyear partnership
The Ritz Carlton, Missoni launch beach club in Bali
Bentley renovates countryside estate in Cheshire

Home office boom fading in favor of living room, kitchen refurbs: 1stDibs
Off the Cuff: A Q&A with Steinway & Sons’ Ben Steiner
Roche Bobois furnishes boutique resort in Turks and Caicos