Luxury Daily
The authority in luxury news.
Nov. 24, 2024
  1. Luxury Unfiltered: Hermès and Patek Philippe prove trust is the true luxury
  2. The Ritz Carlton, Missoni launch beach club in Bali
  3. Baccarat pulls incoming CEO from Printemps
  4. ‘Hermès in the Making’ pop-up continues world tour in Zurich
  5. Lexus logs 25 years of 'December to Remember'
  6. Audemars Piguet unveils collaboration with artist Kaws
  7. Off the Cuff: A Q&A with Steinway & Sons' Ben Steiner
  8. 2024: The challenge for luxury amid global and regulatory changes
  9. Luxury Unfiltered: Burberry is on the brink of self-destruction as it taps a new CEO
  10. Luxury Unfiltered: The true cost of cutting luxury prices
Comment
  • Email
  • Print
  • Reprints
  • ARTICLE TOOLS SPONSOR

Fragrance and personal care

Shiseido, Chanel, Dior exhibit Instagram’s potential for beauty UGC

September 12, 2018

Shiseido reposts @jamiejchung’s red lip look on its own UGC account. Image credit: Jamie Chung

 

By Brielle Jaekel

Beauty marketers are known as some of the most innovative content creators in the field, but brands such as Chanel, Dior and Shiseido are exhibiting how to instead pull content from the users that love them so much.

To read the entire article, please subscribe or
 
LATEST HEADLINES
MOST POPULAR
  1. Luxury Unfiltered: Hermès and Patek Philippe prove trust is the true luxury
  2. The Ritz Carlton, Missoni launch beach club in Bali
  3. Baccarat pulls incoming CEO from Printemps
  4. ‘Hermès in the Making’ pop-up continues world tour in Zurich
  5. Lexus logs 25 years of 'December to Remember'
  6. Audemars Piguet unveils collaboration with artist Kaws
  7. Off the Cuff: A Q&A with Steinway & Sons' Ben Steiner
  8. 2024: The challenge for luxury amid global and regulatory changes
  9. Luxury Unfiltered: Burberry is on the brink of self-destruction as it taps a new CEO
  10. Luxury Unfiltered: The true cost of cutting luxury prices
VIDEOS
More Videos

MORE IN Fragrance and personal care
Dior welcomes first beauty boutique in North America
Luxury brands losing ground with younger audiences: Bain
Off the Cuff: A Q&A with Natura Bissé’s Patricia Fisas
Estée Lauder Companies’ net sales dip 4pc
Puig scores double-digit EMEA sales growth in Q3
Estée Lauder Cos. names next CEO



RECENT ARTICLES
Ferrari, Chivas Regal forge multiyear partnership
The Ritz Carlton, Missoni launch beach club in Bali
Bentley renovates countryside estate in Cheshire

Home office boom fading in favor of living room, kitchen refurbs: 1stDibs
Off the Cuff: A Q&A with Steinway & Sons’ Ben Steiner
Roche Bobois furnishes boutique resort in Turks and Caicos