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Apparel and accessories

Rimowa marks milestone by focusing on the journey

September 10, 2018

Model and activist Adwoa Aboah is one of the icons in the new campaign. Image courtesy of Rimowa

 

By Sarah Ramirez

German luggage label Rimowa is celebrating its 120th birthday with help from a diverse group of brand ambassadors as it rolls out its first global integrated campaign.

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  1. Hublot nods to tennis champion Novak Djokovic with custom chronograph
  2. Roche Bobois furnishes boutique resort in Turks and Caicos
  3. ‘Copy Nothing’ campaign defines next era at Jaguar
  4. Leading with pedigree, Range Rover promotes plug-in SUV
  5. Audemars Piguet unveils collaboration with artist Kaws
  6. Ambassador-led storytelling carries holiday campaign from Boucheron
  7. Luxury Unfiltered: Crisis or opportunity? Why luxury brands must focus on strategy, not fear
  8. Women now represent 13pc of global billionaire class: Altrata
  9. 2024: The challenge for luxury amid global and regulatory changes
  10. Pomellato reveals exclusive residency at Bergdorf Goodman
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