Retail
September 6, 2018
Sephora works with ModiFace for augmented reality pushes for personalization. Image credit: Sephora
By Brielle Jaekel
LVMH’s Sephora is continuing its streak as an innovator in customer personalization, toping the ranks of Sailthru’s Retail Personalization Index for the second year in a row.
{"ct":"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","iv":"0f37ef3d17ff0047a983a63478577ebb","s":"deb39b61d2268dcb"}
Share your thoughts. Click here