Retail
September 5, 2018
Shiseido is one of the luxury brands taking a localized approach. Image credit: Shiseido
By Sarah Jones
While globalization was the prevalent growth plan in recent decades, geopolitical movements are causing companies to adapt to a more fragmented world with market-specific structures and strategies.
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","iv":"16f23d5f57c224353b387b2606f134fa","s":"842939a837c889a2"}
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