Luxury Daily, September 4, 2018 – MatchesFashion brings shopping to interactive, experiential space

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September 4, 2018

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Retail

MatchesFashion brings shopping to interactive, experiential space

Retailer MatchesFashion is leaning into fashion’s trend towards experiential marketing, blending retail, digital and content together in a new concept.

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Fragrance and personal care

Dior asks award-winning actress to spread joy in fragrance launch FREE

French fashion house Christian Dior is launching its newest fragrance with the help of one of the brand's most relatable celebrity ambassadors.

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Strategy

Register now for the Luxury Marketing Forum New York on Wednesday, Sept. 26. Top luxury marketing and retail experts will share strategy, analysis, best practice, legal tips and research to tackle unprecedented change in marketing outreach. Attendees will receive a free copy of Luxury Daily’s Luxury Marketing Best Practice Handbook. Limited seating.

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Retail

DVF turns to personalization strategies to boost mobile revenues

U.S. fashion label Diane von Furstenberg has grown its mobile revenues after investing in a new Web site and more personalized ecommerce strategy.

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Blog

Top 5 brand moments from last week

Luxury brands continue to lean into storytelling, whether they look at their own history or create engaging new narratives.

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Luxury Memo special reports

Multichannel – Luxury Memo special report

There are many theories, explanations and predictions for how the way people shop is changing. But one undeniable reality is that customers no longer shop through single channels.

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Research

Luxury Daily releases new 40-page State of Luxury 2018 report polling industry insiders FREE

The rise of the digital economy simultaneously poses the biggest challenge and growth opportunity to the luxury business, according to the newly released “State of Luxury 2018: The Insider View” report from Luxury Daily and Unity Marketing that surveyed 599 decision-making luxury industry insiders. More details in article on how to buy or get the report free with a new annual subscription.

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Research

Special invitation to join State of Luxury 2019 survey – respondents receive exec summary FREE

Luxury Daily and Unity Marketing invite you to take this quick survey to help us produce the exclusive third annual State of Luxury study from a luxury insider's point of view. Respondents will receive a detailed executive summary of the State of Luxury 2019 and a book on HENRYs and the new luxury brands they love.

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Strategy

Subscribe now: Full access to 75,000+ articles, reports and images FREE

Stay abreast of the latest news, analysis, research and developments in the fast-evolving luxury business worldwide. Access more than 75,000 articles, reports and images from Luxury Daily, the world's leading luxury business publication. Check out the monthly and annual subscription plans and gain full access to must-have luxury intelligence.

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Classic Guides

The China Report: Innovation in Luxury

This special report, in collaboration with Jing Daily, is a gift from Luxury Daily to its loyal paid subscribers for their continuing support. China is the beating heart of the global luxury market. Most luxury marketers have their eyes and ears tuned to the likes and evolving tastes of Chinese customers buying luxury goods and services domestically and overseas. Here is a thorough examination of the state of innovation in China's luxury market.

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News briefs

Browns, Waldorf Astoria, Mercedes, Balmain, Bloomingdale’s and Concours – Live news

Luxury Daily's live news from Aug. 31 - Fred Segal brings Browns to the US in experiential pop-up; Waldorf Astoria opens first hotel in Southeast Asia; Mercedes-Benz looks to entertain with A-Class TV appearance; Balmain enlists virtual faces as brand spokesmodels; Bloomingdale’s puts lens on personal style in fall campaign; Concours of Elegance closes out summer’s automotive festivals.

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News briefs

Gucci, watches, Holt Renfrew and real estate – News briefs

Today in luxury - Searching for the next Gucci; What’s behind the huge groundswell of small, independent watch brands?; Holt Renfrew automates its buying; The $1B price cut: Luxury real estate gets slashed.

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Columns

Inviting opinion pieces on luxury issues, marketing, retail and media FREE

Luxury Daily is inviting opinion pieces on luxury business, advertising, marketing, media and retail issues that affect marketers as they run multichannel programs for branding as well as customer acquisition, retention and reactivation.

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Retail

Data plays a key role in the mall’s rebirth

As we watch the evolution of the shopping mall, its format is moving back toward Victor Gruen’s original vision from 1956, where many malls are now evolving again to become mixed-use, live, work and shop, retailtainment centers.

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