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Fragrance and personal care

Shiseido recategorizes makeup with a global launch

September 4, 2018

Shiseido's latest makeup line. Image credit: Shiseido

 

By Brielle Jaekel

Cosmetics manufacturer Shiseido is releasing a new global makeup line, unleashing a revamped method of promoting and categorizing makeup in the process.

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  1. IWC social snow globe stirs up winter memories
  2. Luxury consumers trending toward goodness in purchases, values
  3. How can luxury brands tap into the back-to-school season?
  4. Balmain enlists virtual faces as brand spokesmodels
  5. Rejection of Cult Gaia handbag design points to high evidentiary bar for trade dress protection
  6. Stuart Weitzman names Kim Kardashian as global ambassador
  7. Preloved items from Hermès hold highest resale value: The RealReal
  8. Rimowa takes animated approach to holiday ads
  9. All-electric Mercedes-Benz pushes 'Defining Class' campaign into modern era
  10. Tiffany keeps it simple to attract interest in New York Times ad
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