Fragrance and personal care
August 30, 2018
Reddit user takes to beauty community to show off her new locks. Image credit: Reddit user Cazette
By Brielle Jaekel
The beauty community, known as one of the most conversational and interactive in retail, has found another digital home to share insights and content in Reddit, where luxury brands are learning to tap into the most hardcore fans.
{"ct":"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","iv":"c2066e4e739e0f208086af5f521e102a","s":"450bd2530ddc1858"}
Share your thoughts. Click here