Retail
August 29, 2018
Mobile is a key part of driving in-store traffic. Image credit: Lancôme
By Sarah Jones
While mobile phones are increasingly being used by consumers for purchases, they can also play a key role at driving in-store traffic for retailers through search.
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","iv":"dc41281efa9103c849715dfc1b14523c","s":"5f0c4739b96319ee"}
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