Retail
August 29, 2018
Mobile is a key part of driving in-store traffic. Image credit: Lancôme
By Sarah Jones
While mobile phones are increasingly being used by consumers for purchases, they can also play a key role at driving in-store traffic for retailers through search.
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","iv":"704adcdcac256c4211d5c82941ad8135","s":"800dc245c5fa1cc2"}
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