Retail
August 29, 2018
Mobile is a key part of driving in-store traffic. Image credit: Lancôme
By Sarah Jones
While mobile phones are increasingly being used by consumers for purchases, they can also play a key role at driving in-store traffic for retailers through search.
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rslFIM8ZbykA9OvJHH\/QJUKa8B6poVnSTevWdHN73LPH70UQlIusow6RN870AtGj80rhI0lAyZ54KCcfAHsVo4zMBcoKYib5I7lTXIgs\/L18lSmn8+oH378v+aZXTyPtvU18RnGKZGQuDT454tXX+d63Eju4RmdYb0DyzNvFM967wixg94LYaBOSY0VmlS+QrfAA56bFV\/gKbEyGnHuN\/hwIrK5fL1AN9t5bIQQ85\/e8U7Ayfk8r8Vht8iXNknysWWbVcDjijTRff6TuR4\/kZFyOzvhi0gLBkbe95jeoBK8uTEgYE004ZJN\/nGvTWd1HZYVBgKtVg56US2fGhHt1AIby\/grOWRpHTxo\/LcnHL7hH7Dx5WXOJWdrIk6IOT0bmNKi3FGFsmnpmRKArlUq8xgwEKUG7PsqQIeOzZ+a3hlTayJmRUPCLXP7K62wndDCkApVuwr6dlgbyTrPNieMpNUT7V4KoJXd9cRfgTEO2vIgKmHrC\/HIyRgHX1q4y1f+Ji5eWWyk6FfQunVUm0avCBzO7x7sKGHlAAemZLVFNYyPSJL7s\/fOs5VFBQ66tBBQ9k+VzplOFsUwU9rUlcuCQ68iaBMO1APdtE2E\/GIqLKSf\/g+ZEn9C0KnVU0cJY\/AuzA567WDBSN5ejkIWtDtlrcoPCcno3RdiSCFw7vSGRFo1yOhWt2\/BTZhGn788Q5\/TK2qfJzWBrqXeQhC1eIHX1M4Pw+duQOxMKNtf2FqncwMm6aQnmCiJIjQWT2avfFqoukwnfPgX6pOdN1bnCUmobU+KpAdgJM9SAk6tlhUTHZFvafuVacKeO+ROruqlmONHnEKdkXMPszwVCzDaQiO8MT9AFn0m8jlh\/CiEjXTjUOjGI14nWt2UuWghzNI3xE47FaJ01KpPMa\/t7+jeUuy1hKLfeVULccqJwzH5klyhjg\/Y4j8TrZOSc9PFEJpANJZ7KMxmo\/QfT\/IcZYZ2OugauDRcK6rVv9nkpH\/dtqN1mQDlkU6keISYm7qp8\/\/+Axm+iaNVpoZ08DnlNmKZptJHpbf8H4m11JepK29v5+kp0mGla5eJN\/8X\/JytUcJixDPKLDa1wGDZp65UFpL\/\/tWwOkn2ssCkxtZ\/lFmHtw0TYnLqXNQdvy+foBHhf9gfsha9ilDoAWIDsru5J1pVpsWjFTUH06guiDmhJDroEfbwejgCv3eNZ+RnyClaO+TGyUdRlqQd8tFLlkfAjZdl176uwfDcvMCcJf9s9xe6gu9LYVelcufz5pjLKjauEHZkk5k+xl7iQfotXgBBbO3DQ0t+gIKfqwtF4Pf1a472ipTaBLMSZn5lOZTSvlb6U9xYwfkQy3jCnkRIsmVVFSl+fL9kBJI2kr3AjlrBoODLyQ+YABKINdxhgcHSVF6po3HsKPBa134WWrzLyO\/0G4O87dVszjzMhftDQigCHNp+ySE9z0yk6Ykf7FHDpWk094gFlVf8\/OQ9JXCtQ7swOQWcR+SQeHYOptpNO4WE7q\/e7xhqt0SGHp1NhtAwlPz6LwAJb9ssfc1kE+5\/k6dgBktmHEqMSUpoSrp8kHIym70oUZyqFZ\/C2TTYCTI6Vpk4XTC8gKu3KriBMYIfKkMJaxfOeqSmtSmbXy35eNm+wr0zr7QGEVZ0v29CqRkwdjARf4eF8aiAE2su2pcs4vtLMuptYAdtbORnf\/uyJiPlT4PF6zfc2oeix5iPyckg4OklyfzXYyM9PcovQlrPgfTcdXWkZ5s6miq5KmPV+Xox2nq0YmwgJru8h0Uvp7rXAYIkrUqJNQc5YCZDY9BHil0vG7njEYSetNW111eIVcJ3Dx++jrjo6R2GGm\/kRlKDmH0Kq7VTLZ+k6PWmhPdGuEXA9ha3ekM+d3oKkWZ+7Vkd048kTptkKEFi+pLWcq4KOcszJhmf+a3EbnLe8lBkYS69WqdFt1ejp48YdFzm6Aa17KD1acfiujq6XbUk8iT\/VAm\/XTA5rkRDwQuZvnZlqts2NOuVnWLPszw8bl+7jcX25eyvZLQVzNLA9781hYbCJR1emuAabyouLuGuFP0X8S5MMRbT3ausNcqtwyWB0+HDgt+6fjKpwZW+FfziRe3gjezGdROdYE09rMNPgUZT2jd3QUsSzWtzG6pr3WkLFRjahpIrHE+UZjdbgVa7MjXydEZ6QH83BGgU7\/Qv9j9NBukB112IQnnndO+yX92QaoONkGLn9yZ0vHREe\/lm4Y6xf0sZpsPP8ohsNDDUEzgHIhWzcG1Zk5cqNT6Rm7CWb0Zd+X7Fclh1SrLk0bK5cw4vnqxvBOH05P\/JkNKXm99clLd0DRu7or+NtIpKJcZv12en0h3pyqcN9d4zLjGkBEH0KJyRT5UaxMzqmA0\/kygcWaGunyuQt+MURX81OHqiFWdpAwrBG3l1Jtm0wiQDHxF8URTXqoMllb4xM7NlOY9OfroD1ZlpAKFuq263zWqFtHr4AfrlNbxGWCTnVWxcaPSdS1nvfEegz0REersoJurKjiw4HWPF8TsThSbtvsg+CM3pl\/zYW+WIaXUzs60k5h5YorhcwqO9Loaexe1yFMA7q9gPA3dmxP27qYSLLmrlcczOKFbvzBX3Gmg+f41+ObuFSxlthzuN18pVsOwhhDv7YyRvhRUq+k+pW0oEQWFw9QOuwVLSGVrh8B1Jk2nt9ctVHZLddRslunWB2vazLzf866tmeuFpJLLpdLeVOp7boX\/cf5kF1bv2twj1Q4PcMjmpJYLCp2JLIe1Of1RqdEOUIaGS4y43TyqMij3AZs1xHjYNloIEBt+Jh+5wAt78IedOaS6u9SAOGIaF7PcQNSRCNyLstwNfe9NQtEaLMsF91+A\/gmp9E79y25XyHpitl0dUhQBuz2E+ZSAI287qsQ1Cthkb32hEiwN4JrXaAJRoQcI3gUQF\/S\/+5j869D50Rh\/xfLj1s+G2lT+pvm3KLXcl13oMlpzTZJL3Z2liebI2kbQlqowWpdWoawGvLFiR5fmb8E\/TU973qVEtD9D2Pt8DXiE+ziVLM5GCKqNCMcqV\/GOzoKTm+IFCQsRK9S2efQy16Bp1nbrLJA2Crt8CEatbrWKcdqcPIgk1bZcbj7dZwa+4TBCQplFeosIaZhmqReCZr16mhiK6+EfG\/2uliZfhVakTgXQ9CX9aHvq7lt0MXQ+b+w42mu6PvhArdeNb7CZJjbYTuSRloVKdo9Ovf4mFH5eEgA3DhiS5tjQTXVA94QIvWe+EYHFEE+6+aAqo6UcY4QADFiczQU+W3AXDTUPW1mMXhn4wm0etywkEG9n93PzrxYAP8cduSuR81j4vo3xrjC9U48H9JziF2dPM6RgGWuIkTxOdapJt2ycz0R+cvTYyMQOgYZLZKG3dVb7SQdbmYdEICDfvYrUPtHzae8EVp6ddVa5Gw1TzYDw8Exb4t3rqgX+NJrhsZYDXrdzQAdcJ8ubBokvRv\/AngiO1pQATE+DbTlMds2Lc8KgzGdy8cSESUDLUFkitQH99XN4fKyF6dFJTJg11Q6JKi6AwrSXcRrrHGM99tbk2oO2BuTrZEJufbQ77qP1ARK0IQ8Q8N2FOsMq9IMMmuw9O+9iGsBxSg83E6qVGUAv3yDpwEZ5tY1QXZclFZaMwzf6N49rhu33I4WuPJ70xrHm4rDbkAFE6wfCks8h53AR8wlgAf9UCTRpNrAPJ3jVnpcQqsB2J+iX4HLYHSKZIcpOgLTHfTgtoMLnKLBpvxgvN58RxLdhgGozA2XsEtcd\/HwBwK1ggU1fe6e70xAKtDAjNZHtpmRlunPfhimYuzj8ZFqTbfrF8UjxZYmeF0SwFvQj3ApYVJ0fc44w1y5oE53Sj0VSPBdrO+X7DxNb8XZXsGBt6UZXI8PSL+3jrQg5+KyIh3NeW\/xb4RLR3EJrrr1xXZbpk6vY5JkXiDk9jWK2HrYAw7pY9iTlpbURxTegl8EesIOgv1mgZQ2U6ZofSvcA4Hp9CC1EPYaegWGaSoD908VX0v6hJ4Y5vMOYpSZMpBZEU0WrwJcTekL9XaINva7j2eQaiaH6YUqEcriNk36Dk8NEN8o7NVAfZ41iimGyNhSgdxoiwe7BH\/GB\/p0mdpi0rSHBAawDW3b5fDWpocHh3utno+o+YPek0BxMW50tC2x44NtSOwpkmkIa24bNHjF\/jXgDxEOgpJ2MrdBcoKJIcihAxq\/cKfCBfaLp8yqf0x3RetFTr5d3Bs0gTlb5IRBTcFPh81gG14Eny2lqkvMpm7ZlA==","iv":"835a848f410e49b1448fe7e52a22ec53","s":"48a5e68987b9f2d9"}
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