Retail
August 24, 2018
Luxury retailers need to learn how Generation Z sets itself apart. Image credit: Vipshop
By Sarah Ramirez
While luxury brands continue to court Chinese millennials, the nation's Generation Z population is coming of age with their own set of tastes and priorities that retailers and marketers need to keep in mind.
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","iv":"2f729533fc1518adb123cd5a87c51f62","s":"a333cb6c3a1f3323"}
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