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Fragrance and personal care

Estée Lauder turns the page into the past

August 22, 2018

Aerin Lauder showcases family memories. Image credit: Estée Lauder

 

By Brielle Jaekel

Beyond highlighting the strong connection between memory and scent, beauty manufacturer Estée Lauder’s latest perfume campaign showcases the enduring strength of family and heritage values for luxury brands.

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  1. Rimowa revives archival design in throwback campaign
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  4. Soho House strikes deal with at-home rowing brand Hydrow
  5. Kimpton Hotels hops on ‘tattourism’ trend with pop-ups, partnership
  6. Hermès sets sales record with über-high-end status, product control
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  8. Saks Global reassesses closure of Neiman Marcus store in Dallas
  9. Bulgari reopens Via Montenapoleone flagship in Milan
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