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Marketing

LVMH picks Dentsu as new primary North American media agency

August 17, 2018

LVMH conducted a review before making the decision. Image credit: Louis Vuitton

 

By Staff reports

French luxury group LVMH is ending its decade-long relationship with Havas Media, moving its media buying business to Dentsu Aegis Network.

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  1. Mood of global millionaires in the pandemic-era
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  4. Porsche Design boosts in-store traffic with Linkin Park collaboration
  5. Estée Lauder Cos. establishes new fragrance innovation hub in Paris
  6. Off the Cuff: A Q&A with Steinway & Sons' Ben Steiner
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