Retail
August 13, 2018
Identifying shoppers is becoming much more important. Image credit: Neiman Marcus
By Brielle Jaekel
As mass-market brands begin to adopt consumer identity technology more so now than ever, it will become imperative for luxury brands to jump ahead on the trend.
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","iv":"25bb30c50b29a8ba117bc23b3e0242f2","s":"15ca5047b01faff3"}
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