Automotive
August 13, 2018
McLaren brings consumers into its films. Image credit: McLaren
By Brielle Jaekel
British automaker McLaren is using online video to bring consumers deeper into its brand by creating a call to action that could lead to a reward.
{"ct":"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","iv":"d26e4f89d143f8081f9a84d9f1acfb54","s":"187cd64763d3f61f"}
Share your thoughts. Click here