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March 30, 2025
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Marketing

Luxury brands pick risky celebrity ambassadors

August 10, 2018

Kendall Jenner is among the celebrities with the lowest consumer approval rating. Image credit: Missoni

 

By Sarah Jones

Celebrity endorsements can boost a brand’s image among consumers, but new research finds that luxury marketers frequently choose the wrong faces to represent them.

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  1. Kimpton Hotels hops on ‘tattourism’ trend with pop-ups, partnership
  2. Soho House strikes deal with at-home rowing brand Hydrow
  3. Head of Bulgari named CEO of watch division at LVMH
  4. Ferrari announces US tariff-tied price increases on select models
  5. Prada taps ‘Re-Nylon’ profits to resource environmental education
  6. Off the Cuff: Getting to know luxury's top-tier talent in Q1 2025
  7. Maserati opens customization workshop at HQ
  8. 2024: The challenge for luxury amid global and regulatory changes
  9. Gen Alpha to reinvent auto, beauty trends: report
  10. The Peninsula Hong Kong shares lineup for upcoming artist residency
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