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July 18, 2011
By Alex Campbell
At the end of every marketing campaign, regardless of channel, is the age-old question of, “Was it successful?”
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Ae7Xsd90KHJB\/c7qo2dEEd6J91yJu3BmmcpV9FAm1\/hh41Ad1a+gGRKwNJ\/9oxUwDH+JWRrZ5eSXOHR+eTJs\/oymdPhW4bWcAtW9dSttiwm535FqqFSzfbaSLQWJaCmKAtZqqdyLpJGyUxE6FRwnv+pHmzAK4hyX6vSJc42xQ9xbhPosvd4V2gAZhpft7W64mzkT5uQihcec\/SlnrudNUe5zYaoOrHZzaFMG3Rr8qlD9ChRhrwlPfAiSoktdVzy4WN5XntiB3RnXUIfTBezXkPWuDCTiopRRWWNAZjx6hrcKN7F53qLQadwxmXHjOsCsxul4tykZMCB4fKEfXz9XLzwn\/rZz2WCsNqidBWv95A32lDhCTFb5ucd3mQFQ4PJjqPnA8lDrQsu+EIV8NugxtpjBud5XJAel\/fa34E6BLxoxKvc5fWKdi5e77I0JaOIUApmm2b7Q5WYW4Jn352NJ0nr3Q9+qVEuv+aTj3X7mF\/fY9Xy8CMo1XGB5dORAveejiIj1YOp9EaiTNwLK\/b6hh0P68flBZjzn83L8OUuHW\/Jcj6nifJL9ysYImqNo7m\/GEf43I\/EVrzmWa6DclPqB7fk711XRv4zPMCLmoj2l3WVBIeB9gCZXj+P7\/edIF4eJnyeizGJ8FNNc1g\/fjKVGrnKZmDO5\/EhhJdBwqOyJ5ZHA+cNJvQZQRBS984AoqpeCSvZTtFjGHWuKGYKfYbKuHjKMWVdKyu4YXl\/SNyjnGaoosO\/Lc56xr5gLZODzFQSW5mOCz8Mqcm7l27rE0se3cb18gGGFbLpyRFV2cgDf4XONFEkh5Qk3Cl0QG\/Co\/cZvE6OWAf5HIEeuuutWokNm1tqgHwOsYhMP0ZFTxt6jY+3Zko6ta6VNDHxOaF3GXzUpBiuHT1HEYacnTRxLBZd+k47dteFLFGr7fQImqu1im55nPG5P5hyTrQU0+LRdAa0SFD6hnp47JIQFzJ0S+vFGE6JLP6p5MHl1rPywSaSekNdX8m9Xkj3czwAxf8GA050hDzUAljm1wn7B24pSME2K0BmEYwpwWxvTi7tzaK8rxkX4iTukJsvDPkmXfgbh+ySt+le+Bftp6fNSHUPsck6yeSYP9sDgeBapf\/D0MIhRifjZSE2uICracm4\/XNq3xMjC\/BaFqhSra3Xr1rS8yQRoj86NSPEAGIdXyfk4jHrUoT2Xiyy0BZ04gYw5yojwbVe1e01rC6QA56nwpW\/f4dJAC4gUyfN4dBJu\/VKxbYOpd0GWXLidIRfIKycrBjz11czPjriMY73QY3GEydLk3K+Pbxq9VEcl8qmVBpDVSMUIIwqbl5lsXr6yqqCr+4IuqdiGRwHOAp\/xgJ3C6513p\/WL+Cb1BqcXqEuS7pkHBiP5xafpjo4+x423yjUlKMmYhI8rQ8f1T6jdzlK7sw\/66wsmIrDxDijcv4IH6+HI+vhyOyGW1CVt21+1F3xfbxg2BR7dSQi6\/mDVETTv7RR9kQWaTarWW5hD\/b6MOtFP9kdRwuNralHV+VV2TZyTouGWyDtV8sQqXsLHdhqHILa9EwSGpTUwstKw3egKOvERTyY7WQna72ehe\/YWVZf4SuCH33MUNVuLLTZkKK5FCqsnYZr9rTEWA1koPoz4TvfujCVd9cpgPjOj2ECYQ4CKIa3JywkJQd6XgRZD9eWMTeGaKUfB3hLCXByIic89EUkcWg\/Et7k74fV4wbwYfP0qdnCd5CY\/T23sEmHZOAffHrYSwIP+J5DztTsDZqTX1Q+fNhTWv80\/cDKGRTCrJ8VoRhTlAlGVLpeYpJLrW7BNuyeNU2YNcBwL90\/N8iP4nt2ADjIHO\/1B0kgd0ltgemXGcusfCxr2mfET3REl7go9yZA8BilBynuV7Fz2gpyjC09b2O08lj3iBDVOTXRnIAkq5eS06HcxgLCiKEyUhJ1KxGd1QwsF8hXenkCoVv9YMOJM\/ZG9VeXXid74oXB07IyVqcvd9Xeuj6NYYrzDeR5\/pr5MvUSxkmcTpUpqO9TBZqaoJZGHWNiQETspyIR38tpTw\/iNWZ9GlmI0PfTGuMICj5L+8v8QcMl3Lw+QmEQvAAMSR5WCCRYG5+TEOcsGsX3RwtRAMCjmFkMPVCPNcbeANi4EzUI6j\/CZZA9K4ZN0hkbLSJN\/CcGBrTGDMGycvSdpcpVQqrZOLg8jwUD22uJWbdQ6xyPhqiVoUOm+3KH1JJ+WzEy5V2vfnsYRqnvoekAcnud0\/3vuLqUzsFuqPfH1\/pxYSVZdh2OjVlJuFyWVwRifTN5Kf04BA08rc16d7XIzpyt1BHNQLiG049VgLHeNDX4dvHojiWg\/c1yyihR\/wkiUFynglu\/jQJMsq0TnNdNdsgV\/5RChORsLLObipe0uVD+e+s4Upcnho23taUVUwqUU1KVvnSrPDloa\/7d0PUm+ZDcs2cti964FSW2XHKwQT9RTecnAGShnTdnpm7TyL12Bm1E\/MtkzvdieeMNqBfD7Z0bkeZPZqqZB\/BK4ViJ","iv":"dee64012cd45b075d4807678d10a900b","s":"e192f36187f38736"}
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